New growth opportunities from search engines and AI search
We increase the visibility of your website and brand on the platforms where your audience looks for information and finds answers today. We help with technical optimisation and content strategy.
AI Overviews
ChatGPT
Perplexity
Gemini
What are SEO and GEO?
Search Engine Optimization (SEO)
means improving your website’s visibility in traditional search engines such as Google.
Generative Engine Optimization (GEO)
means optimising your content and technical setup so that AI-powered search services and chatbots find, understand and cite your brand.
Why work with our SEO and GEO team
Why does technical expertise matter in SEO and GEO?
You can’t build visibility in search engines or AI with content alone – technical expertise is key to both.
Our consultants are skilled in:
- optimising content and technical SEO.
- using structured data (schema markup).
- formatting content so that AI models can find, understand and cite it.
What are the benefits of our own SEO and GEO tools?
We design and build new tools and solutions for search engine optimisation and AI search optimisation.
We use:
- our own crawlers and in-house tools alongside commercial ones.
- tools that track your brand’s visibility and mentions in AI answers.
- thoroughly documented processes for each stage of SEO and GEO, so we can focus on growing your business instead of running routines.
What international SEO and GEO experience do we have?
Our team has a track record of successful search engine and AI search optimisation in competitive industries such as travel, consumer electronics and finance. We have also gained experience in demanding international markets, including the United States, the United Kingdom and the other Nordic countries.
How we build visibility in search engines and AI
We remove barriers to visibility
Strong technical expertise.
The quickest way to improve discoverability is often to work with the content you already have:
- Copy updates and meta elements
- Site hierarchy, taxonomies and internal linking
- Formatting content so AI can surface it
We get quick wins from your existing content
Content SEO and AI changes.
The fastest way to get found more often is usually your existing content:
- Text changes and meta elements
- Site hierarchy, taxonomies and internal linking
- Formatting content so AI can pick it up
We find new growth opportunities
Visible wherever people search.
We extend your visibility from search engines to AI answers, chatbots and social media – wherever your most promising customers spend their time.
SEO and GEO Services
We set business guidelines for how and where resources are allocated. You can draw on our expertise in areas such as keyword research, competitor analysis, website redesigns, YouTube optimisation and AI answer optimisation.
We identify and remove the technical barriers on your website that can hold back your visibility in search engines and AI answers.
We focus on:
- your site’s structure, speed and mobile-friendliness.
- a clear, logical URL structure.
- how easily AI models can read and interpret your content.
- how your brand appears and what answers it gets when tested directly in AI services such as ChatGPT, Gemini and Perplexity.
- which sources AI uses for information about your brand, and how those sources can be strengthened.
- your competitors’ visibility in the same search engine and AI searches, so we can see where you are strong and where there is room to grow.
We find relevant, competitive keywords and questions that help your content get found in search engines and in AI assistants’ answers.
Keyword research isn’t a one-off task – it’s worth updating whenever people change the way they look for information, or search engines and AI models change the rules.
We optimise your content and technical setup so that AI-powered search services and chatbots find, understand and cite your brand. This includes, for example:
- Using structured data (schema markup)
- llms.txt files and other technical solutions
- Formatting content so it is clear and quotable in answers
- Tracking brand mentions and citations in AI answers
We focus on making your app easier to find and more appealing in app stores. We do this by optimising things like the app’s name, description and keywords. The aim is to increase downloads, which supports your app’s success in an increasingly competitive market.
We combine technical SEO and GEO expertise with user-centred design. We focus on your website’s performance, visual design and visibility in search engines and AI answers. The result is an effective, attractive website that serves both your business goals and the user experience.
A content strategy guides your content production and makes sure it meets your audience’s needs as well as the requirements of search engines and AI models. A well-executed content strategy increases organic traffic, builds brand authority and supports your business goals – in the eyes of both people and AI.
We combine an understanding of local markets with the management of global strategies. Our experience of complex international markets helps us make sure your website and brand can be found in different countries and languages – including in AI assistants’ answers.
Frequently asked questions
What does GEO mean?
GEO (generative engine optimisation) means optimising content and technical setup so that AI-powered search services and chatbots find, understand and cite a brand in their answers.
How do GEO and SEO differ?
SEO aims for visibility on traditional search engine results pages, while GEO aims to get your brand highlighted and cited directly in AI-generated answers.
Should a business invest in both SEO and GEO?
Yes – SEO and GEO complement each other. They partly share the same technical and content foundations, but reach audiences in different channels and through differently phrased questions.
How can you tell if a business appears in AI answers?
You can track it by monitoring, for example, in what context and how often the brand is mentioned or cited in the answers of AI-powered search services and chatbots.
Free SEO/GEO analysis for your business
We’ll answer these questions:
- Are there technical barriers on your website that hold back your visibility in search engines?
- Are your website’s most important pages optimised to a basic level?
- Which search terms do you currently rank for, and how strong is your position?
- What are the clearest and easiest improvements to make?
Kiitos!
Otamme sinuun yhteyttä pian.
