LinkedIn advertising

B2B Marketing Partnership

LinkedIn is the world's largest professional network, with over 1 billion users globally and over 2 million Finnish users – and growing. The platform is a particularly strong B2B environment, where users are present with purpose: learning new things, developing their careers, and making business decisions.

Why advertise on LinkedIn?

Target more precisely than ever

In LinkedIn advertising, the primary targeting method is a separately compiled list of desired target companies and organizations. Targeting can be further refined by, for example, job titles and job functions, while respecting users' privacy. The removal of third-party cookies will not affect our capabilities.

Minimalistinen sisäpiha, jossa on valkoinen patsas modernin rakennuksen edessä ja turkoosit koriste-neliöt.
Ihmiset keskustelevat pöydän ääressä kannettavien tietokoneiden kanssa kirkkaassa toimiston kokoushuoneessa

High-quality context

Your content will be displayed in a professional environment where users will be receptive to your valuable marketing and messaging – such as webinar invitations, technical guides, career content, and sustainability topics.


  • LinkedIn is a natural environment for building thought leadership
  • LinkedIn tools enable seamless collaboration between sales and marketing

Results management and brand building

LinkedIn is great for both lead generation and long-term branding. You can build trust and create thought leadership in your industry long before your target audience makes a purchase.


Through us you will receive, among other things:


  • Special reports and analyses that are not available as self-service
  • Enhanced campaign monitoring and OIKIO assistance tools
Kiiltävässä hopeanhohtoisessa toppissa oleva henkilö seisoo vaaleanpunaista seinää vasten sinisen taivaan alla.

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LinkedIn campaign formats

LinkedIn offers versatile advertising solutions for different goals:


  • Sponsored Content: an advertisement with a visual element or interactive content directly in the news feed.
  • Thought Leader Ads: the opportunity to elevate an individual employee or thought leader to the face of paid advertising.
  • Sponsored Messaging: personalized and interactive message ads directly to the target group's InMail.
  • Lead Gen Forms: pre-built lead forms that are automatically filled with LinkedIn profile information before submission.
  • LinkedIn Events: the ability to promote an event even in live mode while the stream is running.

Talk to us about LinkedIn marketing.